In the time it takes you to read this sentence, a monstrous 200,000 Google searches are being made around the world.
Here's a wild idea: what if you could take all those Google searches and turn them into planet-saving trees?
That idea wasn't so crazy for the sustainability-minded search engine, Ecosia. An eye-opening trip around the world urged the founder to start the company.
His goal? Eradicate deforestation, after witnessing the immense destruction firsthand.
Deforestation is a compelling sustainability issue worldwide. And the main drivers behind aren't what you'd expect. Commercial agriculture, cattle ranching, and palm oil production take the top three spots!
And I get it.
You do your best to lessen your impact on the planet in every way you can - but how can YOU make a difference?
You might have cut your meat consumption or you might even be a vegan or vegetarian.
You own a reusable water bottle.
And I doubt you ever choose one of those disgusting plastic bags when checking out at the grocery store.
But regardless of your efforts, it's easy to feel like you aren't making even a dent in the war on climate change.
This is where Ecosia shines - by allowing you and millions of others to plant trees while surfing the web.
Ecosia shows us that there is incredible power in numbers. When enough of us come together around the goal of saving the planet, we can do amazing things.
Plus - what's better than sitting on your couch, browsing the web, knowing you're planting trees? It's a pretty incredible feeling, actually. But how does it all work?
How does Ecosia work?
Ecosia is a brand-new breed of search engine that plants trees whenever you make a search on their site.
The model is simple.
You search the web.
Ads related to your searches generate income for Ecosia.
Ecosia uses that income to plant trees.
Where does Ecosia help?
Ecosia is doing incredible work worldwide. Some of their projects span Burkina Faso, Spain, Ghana, Colombia, Peru and more.
One of my absolute favorite projects is their work with the Jane Goodall Institute in Uganda. Their work there is planting "forest corridors," connecting forests of Uganda together. This improves mobility and safety for chimpanzees, allowing them to diversify their diet and start families.
Yes - by searching with Ecosia, you're helping chimps start families! If you're not sold on this search engine yet, you're crazy.
How does Ecosia compare to Google?
I recently switched from Google to Ecosia. I haven't noticed any difference in the search result quality and the ads are less intrusive.
Ecosia also comes with a super cool search counter. For roughly every 45 searches you make with Ecosia, you plant one tree.
Additionally, below the search bar, you can see how many trees have been planted by Ecosia users to date. At the time of writing, it's over 68 MILLION!
These counters are a simple, tangible way to know you are making a difference in the world.
Ecosia respects your privacy
In the age of data breaches, scummy internet companies, and the mishandling your personal info (I'm looking at you, Facebook), it's important to protect yourself online.
That's why Ecosia does NOT:
- Store your searches permanently
- Sell your data to advertisers
- Use external tracking tools, a la Facebook
Plus, every search with Ecosia is encrypted, and you can turn off ALL of their tracking if you so desire (they have a small amount of on-site tracking to improve the platform).
They're also transparent with their earnings
Each month, Ecosia publishes a complete financial report to the public. It includes their total income, expenditures, and amount put towards tree-planting projects. They also publish it with a neat, easy-to-digest infographic.
This way, you have proof that you're supporting a company that is actually doing good in the world.
Ecosia helps you save the planet
Deforestation is occurring at an alarming rate worldwide, and it's up to us to fight back.
On average, it only takes about 45 searches to plant one tree using Ecosia. In my experience, that's about 2-3 days worth of searching the web.
If you're like me and you're constantly using Google to research topics, gather data, and enjoy random cat videos, then switching to Ecosia is by far one of the easiest and most impactful ways you can make a difference for the planet.
Search sustainably with Ecosia by clicking here